No one goes into commercial real estate to earn a small profit—when you enter this game, you enter with the intent of playing for big bucks. Being a real estate investor provides a rare opportunity to generate lasting wealth and an image that could also serve you well in other ventures. However, growing a real estate business takes a lot of hard work, business savvy, and focused marketing.
There are real estate agencies across all the major US cities and rural areas, so expanding your company is much easier said than done. If your company is just getting started, you have a long road ahead to catch up with the titans of the industry. From utilizing social media and virtual reality to connect with potential buyers to draw up proposals to attract lenders and investors, a lot goes into being a real estate developer. Continue reading to get some tips that will elevate your game and help you to grow your commercial property business.
1. Prioritize the customer experience.
Whether your company brokers commercial properties like apartment communities or residential properties such as single-family homes, one thing is certain, and that’s the importance of the customer experience to company success. Venterra Realty is the perfect example of a real estate firm that prioritizes customer satisfaction over all else and the success that comes as a result of putting buyers first.
From the beginning, John Foresi from Venterra Realty has been pulling out all the stops to ensure potential buyers have peace of mind throughout the process. One way he ensures his team members live up to the high standards Venterra has for itself is by making Venterra Realty one of the best places in the United States to work.
The fact of the matter is that satisfied employees deliver a better customer experience and are more empathetic towards their customers. If you’re wondering how you can take your company to the next level, you should start thinking about customer service instead of acquisitions. It takes skill to recognize the potential in a commercial property, but it takes another skill level to recognize and foster potential in buyers.
Handling your commercial transactions through a commercial title insurance company is the best way to speed up the closing process for a commercial real estate transaction. Tyron Title provides title insurance to private equity and commercial real estate investors, making the transaction process quicker and more secure.
2. Secure more investments or a line of credit to expand your acquisitions and operations.
Generating capital is one of the most important aspects of growing your real estate company. The fact of the matter is that the more properties you have in different places, the better your chances will be of finding people to buy or lease your properties.
Coming up with the capital for new acquisitions is something that many commercial property investors struggle with within their early years. If you’re having trouble getting backing from a conventional lender, you may want to try applying for trust loans.
If you’ve been denied a line of credit because of your credit score, you may be able to secure the funds you need by using collateral. Lenders like HCS equity offer competitive rates for their loans and work with borrowers in unique circumstances, from liens to unpaid taxes.
3. Social media is one of the best ways to connect with your target audience.
If your company is having trouble drawing buyers, the problem may be that you’re not reaching your target audience. Social media provides the prime opportunity to reach the people who are most likely to be interested in your services and connect with them on a personal level.
The best thing about social media marketing is that it’s much more cost-efficient than traditional marketing. It’s also more targeted than traditional marketing methods, meaning you have a much better chance of your social media marketing campaigns hitting their intended targets.
4. Content marketing is a great way to increase online visibility.
One thing you can’t afford to underestimate as a commercial real estate investor is the importance of your company’s online visibility. If you want to enhance your online presence and drive organic traffic to your company website, it’s a good idea to put some of your resources and energy into content marketing.
Content marketing is creating content such as podcasts, blog posts, and product videos that entertain and educate users. Blogging is a great way to share your industry expertise and build your brand’s authority without explicitly advertising your brand. If you consistently create engaging and informative content, you’ll see your company’s search engine rankings trending in the right direction.
5. Use virtual technology to enhance the experience.
Online shopping has made it easier than ever for people to find and purchase the goods they want more than ever, and you can even utilize it for your commercial properties. While you may not complete your sales online, you can certainly allow people to take virtual tours of your properties. The easier it is for people to look at your properties and assess their potential online, the more sales you’ll make.